The Glenlivet has launched its most ambitious campaign to date to celebrate its role as the definitive Speyside Single Malt in the Scotch Whisky category. Aptly named ‘The Whisky’, The Glenlivet, the global integrated campaign will give the brand a modern and contemporary feel.  

The Whisky, The Glenlivet is an evolution from the brand’s heritage as “The original single malt brand that set the standard” and is set to reinforce its role as a visionary within the single malts category. 
The campaign launches with two immersive and emotional films – The Night Sky and The Fire - and will also be supported by print/OOH, social and digital activations to help create the brand's largest globally-integrated communications to date.  The films take a deep dive into experiences and moments that can only be described as definitive. The creatives demonstrate the beauty of the unspoilt world and encourage consumers to seek out definitive moments with the definitive whisky.