Led the brand's most ambitious campaign to date, repositioning The Glenlivet as the definitive Speyside Single Malt through a modern, visionary lens. Evolved from heritage messaging ("the original that set the standard") into contemporary cultural relevance with three cinematic hero films: The Night Sky, The Fire and The Tree — exploring definitive moments in unspoiled landscapes. Deployed across integrated global touchpoints (film, print, OOH, social, digital), the campaign elevated brand perception while connecting product craftsmanship to aspirational consumer experiences.