I'm a Creative Director with a Visual Design background and over 20 years of brand marketing experience spanning traditional and digital media. Throughout my career, I've crafted work for major brands including Nike, Google, Coca-Cola, ESPN, EA Sports, Polaroid, and Heineken, to mention some.
My creative foundation was built first as a UX/UI designer at Herraizsoto & Co. and then during more than a decade at Wieden+Kennedy, where I developed a deep appreciation for culturally resonant ideas that forge emotional connections with audiences. As Global Creative Director at Polaroid, I led the brand's creative transformation, establishing their internal creative agency and spearheading a repositioning strategy focused on brand rejuvenation.
After relocating to the US, I worked as Creative Director at Arts&Letters in Richmond before joining Preacher in Austin, where I created brave, crafted communication work for equally bold clients.
A multidisciplinary designer who blends art direction, design, and conceptual writing, I'm recognized for my craft, with work honored at the Effies, Cannes, The One Show, D&AD, AICIP, and other international award shows. Originally from Barcelona, I'm now based in the US, where I ride, run, walk my dog, camp, and ski whenever I can.
Press & Articles
Awards & Recognitions
Silver Cyber Lion at Cannes for Barcelogramas
Cannes Bronze, Film category, for Heineken "The Match"
Shortlist at Cannes Cyber and Cyber Craft for EA Life Size Messi
Shortlist at Cannes for Nike "Moscow Real Girls"
Wood Pencil, D&AD, for Nike "Moscow Real Girls" Instaposters
Silver, One Show — UX Craft, for EA Life Size Messi
One Show Bronze Integrated for Nike "Here I Am" campaign
Merit Award, Non-Broadcast, One Show, for Nike "Here I Am" campaign
Merit Award, New Media Innovation, One Show, for FCBxHP campaign
One Show shortlist for Favor Golden Goods
One Show shortlist for PrizePicks "It's Good to Be Right"
Webby Awards Official Nominee, Interactive Advertising, for EA Life Size Messi
Best Use of Mobile Media, Webby Awards, for Nike "Moscow Real Girls" Instaposters
Gold ADC*E for Nike "Moscow Real Girls" Instaposters
Gold Golden Drum for Nike "Moscow Real Girls" Instaposters
Gold Epica for Nike "Moscow Real Girls" Instaposters
AICP Next Awards Winner, Web/Microsite, for EA Life Size Messi
AICP winner, Best Use of Influencers Campaign, for PrizePicks "It's Good to Be Right"
Eurobest Bronze, Interactive Animation, for EA Life Size Messi
FITC Winner, Web Advertisement, for EA Life Size Messi
Clio Bronze for Heineken "The Match"
Gouden Loeki Bronze for Heineken "The Match"
Red Apple Gold in Outdoor for Nike "Moscow Real Girls"
Red Apple Gold in Media for Nike "Moscow Real Girls"
Red Apple Gold in Ad Campaign for Nike "Moscow Real Girls"
Red Apple Silver in Interactive Campaigns for Nike "Moscow Real Girls"
Silver LAUS in Outdoor for Nike "Moscow Real Girls"
Cyber Bronze, El Sol, for BDU Skateparks website
Winner, Cyber Young Lions Spain Creative Competition
4th place, Cannes Cyber Young Lions competition, Spanish Cyber Young rep
Spin Awards Nominee, Best Design and Best Website, for EA Life Size Messi
Nominee, Best Use of Motion Graphics, for EA Life Size Messi
FWA Site of the Day and Mobile Site of the Day for EA Life Size Messi
FWA Site of the Day for Desperados "Way of the Desperados"
FWA Mobile of the Day for Desperados "Way of the Desperados"
FWA Site of the Day for Flymetothemoon Agency Web
FWA Site of the Day for Imagination Bank, Camper
ITA Best Audio of the Year for Flymetothemoon Agency Web
Signes Award, Brand Creation, for students
National Radio3 Campaign, Merit, for students