Hello! I’m an award winning creative director, art director, designer and conceptual writer. With over 18 years of global experience in both traditional and digital media. As a multidisciplinary artist, storytelling, strategy and craft are at the heart of everything I do. Whether it’s a multinational marketing campaign or a personal project at home, I believe there’s magic in telling stories in engaging and unexpected ways. I take great pride in helping people unlock their own potential with meaningful mentorship, and I love working with others to help them discover their own voice. I believe creative collaboration can unlock the most complex business problems, and I thrive in a team setting.
On my creative journey I have work for numerous global brands across many markets. Brands such as: Polaroid, Google, Nike, Coca-Cola, Electronic Arts EA, Heineken, Airbnb, Lego, Glenlivet, Tanqueray, Desperados, Corona, Milka and BMW to name a few.
Starting my career in digital communication made me develop a method to create things people would love to engage with. Maturing as creative at Wieden+Kennedy, where I worked for over a decade, made me appreciate the value of creating ideas that have a grip in culture and create emotional connections with the audience building an intersting conversation from the brand or product POV.
As a Global Creative Director at Polaroid I helped the again born startup with their creative transformation. Specifically, I was tasked with establishing the internal creative agency, helping with the new brand repositioning focused on rejuvenating the brand. I was responsible for all brand communications, ranging from package design to trade and advertising. Today I joined Preacher as Creative Director continuing to build on the vision 3 brave partners set to craft for brave clients that want to make highly crafted, conceptual work.
When I’m not working, I’m going for long hikes , making proactive projects and exploring nature. You can also find me outside running, occasionally skateboarding and walking my dear doggy Yuka.
My work si been recognized by Cannes, The One Show, D&AD, Eurobest, Clio's, El Sol, FWA, Webby's, AICP, ITC, Spin Awards, The Red Apple, Laus, EPICA, ADC*E, CDC and Golden Drum.
A highlight of my career was next to Arnau Bosch, and together, win the Cyber Young Lions in Spain to represent the country at Cannes, to finish 4th in the international competition.
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