Ignasi Tudela is a Creative Director with over 20 years of brand marketing experience spanning traditional and digital media. Throughout his career, he's crafted work for major brands including Nike, Google, Coca-Cola, EA Sports, Polaroid, and Heineken.
His creative foundation was built first as a UX/UI designer at Herraizsoto & Co. and then during more than a decade at Wieden+Kennedy, where he developed a deep appreciation for culturally resonant ideas that forge emotional connections with audiences. As Global Creative Director at Polaroid, he led the brand's creative transformation, establishing their internal creative agency and spearheading a repositioning strategy focused on brand rejuvenation.
After relocating to the US, Ignasi worked as Creative Director at Arts&Letters in Richmond before joining Preacher in Austin, where he currently creates brave, crafted communication work for equally bold clients.
A multidisciplinary creative who seamlessly blends art direction, design, and conceptual writing, Ignasi's work has been recognized at Cannes, The One Show, D&AD, and numerous other international award shows. Originally from Barcelona, he's now based in Austin, Texas, where he continues to ride MTB, organize camping trips, paddleboard in the Colorado River, ski as much as possible and make great sandwiches, while building brands and telling stories that matter.
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