I’m an award winning creative director, art director, writer and designer. With over 18 years global experience in both traditional and digital media. As a multidisciplinary artist, craft l is at the heart of everything I do. Whether it’s a multinational marketing campaign or a personal project at home, I believe everything lies in the details. I take great pride in helping people unlock their own potential, and working with others to help them discover their own voice. I believe creative collaboration can unlock the most complex business problems, and I thrive in a team setting.
On my creative journey I have work for numerous global brands across many markets. Brands such as: Polaroid, Google, Nike, Coca-Cola, Electronic Arts EA, Heineken, Airbnb, Lego, Glenlivet, Tanqueray, Desperados, Corona, Milka and BMW to name a few.
Starting my career in digital communication made me develop a method to create things people would love to use and not telling people what to do. Maturing as creative at Wieden+Kennedy, where I worked for over a decade, made me appreciate the power of creating ideas that have a grip in culture, and how good creativity is effective for brands and engages audiences emotionally beyond advertising.
As a Global Creative Director at Polaroid I helped the again born startup with their creative transformation. Specifically, I was tasked with establishing the internal creative agency, helping with the new brand repositioning by making it relevant to a younger audience, specifially I was responsible for all brand communications, ranging from package design to trade and advertising. Today I joined Arts&Letters as Creative Director helping the young independent agency raise the visual bar across the agency with a focus on the Google account.
When I’m not working, this days I’m hiking a lot , doing proactive projects and exploring nature. You can also find me outside running, occasionally skating and walking my dear doggy Yuka.
My work si been recognized by Cannes, The One Show, D&AD, Eurobest, Clio's, El Sol, FWA, Webby's, AICP, ITC, Spin Awards, The Red Apple, Laus, EPICA, ADC*E, CDC and Golden Drum. 
A highlight of my career was next to Arnau Bosch, and together, win the Cyber Young Lions in Spain to represent the country at Cannes, to finish 4th in the international competition.
- Ignasi

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