Before the NBA All-Star Game, we teamed up with our friends @prizepicks to drop the latest installment of our “It’s Good to Be Right” campaign, inspired by one of the most iconic moments in All-Star history: the time Allen Iverson picked up a giant shoe in the locker room and it started talking to him. Because it was actually a phone.
Not only did we pay tribute to the Shoe Phone with AI and Sam Richardson, we redesigned it for 2026 with a PrizePicks-ready smartphone and an advanced cushioning system. For your face. Then we gave it back to the fans as part of a very real, very large giveaway.
From a piece of All-Star lore to a custom size-22 collectible, the @prizepicks Shoe Phone is both a love letter to hoops history and a completely unnecessary innovation.
Not only did we pay tribute to the Shoe Phone with AI and Sam Richardson, we redesigned it for 2026 with a PrizePicks-ready smartphone and an advanced cushioning system. For your face. Then we gave it back to the fans as part of a very real, very large giveaway.
From a piece of All-Star lore to a custom size-22 collectible, the @prizepicks Shoe Phone is both a love letter to hoops history and a completely unnecessary innovation.
A couple more spots below supporting new DFS features.