While every sports betting app was shouting about “parlays” and “profit boosts,” we helped PrizePicks speak to the 99% of sports fans who have absolutely no idea what those things mean.
Stripping away the jargon, we repositioned the brand around what people are really after—the thrill of being right—and created a campaign featuring Marshawn Lynch, Adam Devine, Reggie Bush, Druski, rancid cologne, and a tequila-forward cookbook.
Orchestrating a pre-launch stunt where celebrities intentionally launched terrible products (bad fragrance, inedible cookbook) hyped via real billboards and influencer reviews, then positioned PrizePicks as their redemption escape.
Watch the use case for our campaign launch below.
And following up all the pieces, social content and individual spots we created at launch.
