There’s nothing better than getting it right, which isn’t exactly easy to do these days with all the hype and opinions out there. But our friends at PrizePicks have created a place where getting it right is simple. Just pick a few athletes, predict how they’re going to perform, and boom, you have the chance to be 100%, unequivocally correct.
Excited to unveil their new platform, “It’s Good to Be Right,” as part of our first 360 campaign together, featuring Adam Devine, Marshawn Lynch, Reggie Bush and Druski.
Ahead of all film work going live, we orchestrated a stunt that saw Adam launch a horrible fragrance collaboration and Marshawn self-publish a cookbook filled with inedible recipes. Billboards in LA and Dallas hyped the products, then influencers delivered the reviews—the fragrance smelled like a wet sock you stumble upon in the park and Marshawn’s cupcakes taste like pure tequila. The launch film finds Marshawn and Adam reflecting on their failed ventures while jumping on PrizePicks to redeem themselves and finally get something right. Throughout the campaign, they become the rightest duo, one great pick at a time.
Excited to unveil their new platform, “It’s Good to Be Right,” as part of our first 360 campaign together, featuring Adam Devine, Marshawn Lynch, Reggie Bush and Druski.
Ahead of all film work going live, we orchestrated a stunt that saw Adam launch a horrible fragrance collaboration and Marshawn self-publish a cookbook filled with inedible recipes. Billboards in LA and Dallas hyped the products, then influencers delivered the reviews—the fragrance smelled like a wet sock you stumble upon in the park and Marshawn’s cupcakes taste like pure tequila. The launch film finds Marshawn and Adam reflecting on their failed ventures while jumping on PrizePicks to redeem themselves and finally get something right. Throughout the campaign, they become the rightest duo, one great pick at a time.
