Developed PrizePicks brand platform 'It's Good to Be Right'—positioning daily fantasy sports as an antidote to uncertainty in a chaotic information landscape where opinions drown out facts. Brought this to life through an integrated campaign featuring Adam Devine and Marshawn Lynch: orchestrating a pre-launch stunt where celebrities intentionally launched terrible products (bad fragrance, inedible cookbook) hyped via real billboards and influencer reviews, then positioned PrizePicks as their redemption in the a launch film, transforming sport picks into emotional payoff about finding certainty while generating earned media through a failure-to-success narrative arc. Extended the platform's narrative with organic social and other celebrity duos like Druski and Reggie Bush.
Watch the use case for our campaign launch below.
And following up all the pieces, social content and individual spots we created at launch.
