The campaign captures parent’s attention with an online film, Hello Future, Directed by Ben Gregor. The 70 second film features a cast of nine kids aged 7-8 years old on a green screen set, dancing and waving along to the “Hello Future” song as they say bye bye to the energy of the past and hello to a greener future. This then leads parents to the online inspiration hub where they can download materials to be better informed about green topics and download the E-book version of Is This My Home? in four languages. Parents and children can read or download the book for free and explore the online hub now at
We made a bunch of short form and social friendly formats