Corona Free Range Humans is an outdoor documentary series. We created a character-driven docs profiling eight pioneers who abandoned conventional life for meaningful existence in nature. From a paparazzi-turned-underwater sculptor creating life-generating art, to an architect-turned-skipper advocating for ocean conservation on the high seas. The series celebrates a unique brand philosophy: our best side is outside, captured through stories of radical lifestyle transformation and outdoor commitment.
Concept by me and my Tyler Andre at Wieden+Kennedy, executed by Corona Studios.