We all know sport fans will make whatever it takes to watch a final. This campaign for Heineken celebrates that insight, and brings to life that thought through an entertaining and unexpected campaign.
During the shoot we captured additional material for a fun behind the scenes video.
and created a short film about the ship and narrated by our main actor. See below :
Next to the main film we created some film bumpers to support the main film on TV and social media.
And below some social imagery also shoot during the production. This images were featured around the world to promote the film, in articles and other PR comms by Heineken.