This campaign for Heineken celebrates what a men would do for the love of watching his football team and the only beer found on board.
During the project we developed background stories for all characters to create a film with lots more depth and specially to have a better understanding of casting and context. During the shoot of our main film we improvised a shoot in between takes and pitch it to Heineken, but we didnt finsih it. A shame on them, this is a super fun film that shows the behind the scenes in a creative way, making more content to support a beautiful production. We call it the Bonjour Boat.
We made some TV bumpers to support the main film.
And below some social imagery also shoot during the production. This images were featured around the world to promote the film, in articles and other PR comms by Heineken.