Led the strategic repositioning of Google Pay's evolution into Google Wallet—a comprehensive digital life platform for Android users globally. Core insight: "A wallet used to hold things, now it can hold everything in your life." Executed an integrated launch across NYC metro takeovers targeting daily commuters, partnered with cultural influencers including Micah (OnlyNY founder) for original artwork that scaled across print, pop-up retail with exclusive merchandise, and in-product animation. Photography by Andrew Perry.
Below our Pop Up in collaboration with Only NY
Below an animation featured in product for G Pay users in NY.
Below here some of the influencer videos we created.