Google Pay recently consolidated all it's digital services under Google Wallet for all Android users globally, evolving from a payment service to offer a plethora of other digital tools. Our simple thought: A wallet used to hold things, now it can hold everything in your life. This is a first push of a global marketing campaign taking over metro stations in New York leaning into everyday commuters, we also collaborated with a hand full of influencers. Worth highlighting Micah, founder of OnlyNY who made some artworks for the print campaign that later where also used on a pop up store with unique merchandise and and an animation in product. Photography by Andrew Perry.
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Below our collaboration with Only NY - First you can see a social video posted by Micah owner and artist from Only NY. Below you can see some images of the Pop Up store featuring some of the artwork from our campaign.
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Below an animation featured in product for G Pay users in NY.
Below here some of the influencer videos we created.