Polaroid Now+ Campaign
Broke internal silos to deliver Polaroid's first integrated launch, aligning PR, marketing, and product around artist collaborations that transformed each camera feature into a creative experiment—proving capability through demonstration rather than claims while generating press, content, and cultural credibility from a unified strategy.
Orchestrated a heritage brand crossover with Peanuts' 70th anniversary, reimagining 'Joe Cool' as an artist rather than just an icon, creating cultural permission for older audiences to reengage with instant photography while demonstrating Polaroid's multigenerational relevance through authentic character storytelling, versus transactional licensing.
Polaroid x Patta
Executed a strategic streetwear partnership with Patta that localized global brand equity—co-creating a limited tee that reinterpreted Amsterdam's civic symbols through the lens of contemporary culture-makers, positioning Polaroid within street culture's authenticity economy while generating retail product and cultural capital.
Polaroid x Keith Haring
Elevated a Keith Haring collaboration beyond typical licensing by translating his creative philosophy into an integrated product experience, commissioning artists who embodied his rebellious spirit, designing custom camera and film frame graphics, developing branded packaging, and including mini-fanzines that contextualized his cultural impact, making every purchase an entry point into his legacy and creative values.
Below some editorial content from our creators.
Below a mini zine we included in the camera box.
Polaroid x The Mandalorian
Executed an integrated Disney/Mandalorian collaboration developing film designs, packaging, and campaign assets—navigating franchise IP complexity to deliver collectible products that activated Star Wars fandom, demonstrating ability to manage high-profile entertainment partnerships that drive both cultural buzz and commercial results.
POLAROID X 1XRUN
Partnered with art platform 1xRun to transform cameras into artist editions, navigating individual artist approvals to develop custom designs and packaging that bridged fine art collectibility with consumer product, creating premium-tier offerings that elevated brand perception while accessing established collector markets.
