Coke Zero "It's Possible" – Zero Academy: Launched Coke Zero's new brand platform by mirroring product innovation (delivering Coke's taste without sugar—the "impossible" made possible) through stories of real-world disruptors. Created the Zero Academy featuring four "Zero Heroes" who defied conventional limits, reinforcing the parallel between Coke Zero's achievement and human potential. Built an interactive hub where audiences could submit their own possibility narratives, transforming product launch into a participatory movement that celebrated making the impossible possible.
Below OOH campaign to support Coke Zero new brand positioning.
