This multimedia campaign positioned the new Coke Zero's 'It's Possible' creative platform made to inspire people on what's possible out there. We launched the new brand POV through the Zero Academy with four inspiring stories. The people featured in it we called them Zero Heroes a group of people who disrupted the status quo. We made an online hub where people could follow updates and participate in the program by sending us stories of possibility to be featured in the future and find more content related to the campaign.
Below OOH campaign to support Coke Zero new brand positioning.