Rousseau said man is born free but lives in chains. Need For Speed says fuck the chains. The launch trailer features rebel icon Peter Fonda's voice from The Wild Angels, backed by an orchestral remix of "Gangster's Paradise" performed by the Prague Philharmonic. Social posters spotlight underground legends: Ken Block, Magnus Walker, Morohoshi San, and Akira Nakai.
I directed the trailer in collaboration with EA's studio—my directorial debut, meticulously crafted shot-by-shot with game engine specialists in Cologne.
Below the behind the scenes of how the Prague Orchestra covers Coolio's Gangsters Paradise
To support the launch we created a series of key visuals celebrating each hero driver that introduced their unique driving style and attitude towards the culture. These where used in various media formats, specially in new media.
