“Arda Turan’s amazing half-time speech will make you want to play football IMMEDIATELY”
That’s how The Mirror in the UK reported on this campaign. Which is good, because that was our aim, to rally Turkey and get them fired up for the Euro Championship.
Our film and its VR companion piece put fans in the middle of the locker-room. Where Arda fires up his troops by reminding them of their roots, playing hard-ass street ball in Istanbul.
In addition, we produced some great editorial photography to be used in-store.
Haydi Turkiye!
photography by the wade brothers