Leveraged Polaroid's role as cultural catalyst—sparking love stories, friendships, and creative careers—through the lens of Maripol, the legendary artist whose boyfriend's Polaroid gift launched her iconic photography journey. Directed a brand film in Paris (her birthplace and creative home) styled by Dior, positioning her story as inspiration for next-generation creatives while reinforcing Polaroid's legacy as an artistic tool. Produced and directed in collaboration with Arthur Couvat.
The story picked up some relevant press as we celebrated an unprecedented female artist who influenced the New York scene of the 80's uncovering a truth of a loved fashion and art photographer.
