Meet the High Noon Lifestyle Guards: heroes of the perfect day. They revive sagging floaties, deliver salvation via beverage cart, and rescue bone-dry coolers with ice-cold High Noon. Built on the Sun's Up platform, the campaign captures sunny optimism, clever wit, and those golden-hour moments with good friends and even better seltzers.
Additionally, we created some short-form 15" of Lifestyle Guards saving the day in more situations.
We created some Lifestyle Guards Merch that High Noon drinkers could get their hands on through social promos.
With the introduction of the Lifestyle Guards we created new OOH capturing their voice.
We captured some actual lifestyle content to be used through the year.
With the launch of the new Tea flavour, we launched with a PR stunt, giving back the tea that Boston dumped into the water back in 1773. As well as introducing the product on social.
To launch the Tea Flavor we also created an RTB focused product video.
