Repositioned Polaroid as the anti-algorithm, launching PolaroidGo with a visual identity and 'Go Create' platform that rejected digital perfectionism for analog intentionality. Continuing to transform the brand from nostalgic relic to creative rebellion tool, speaking to Gen Z's craving for tangible experiences and Gen X's desire to reclaim pre-screen creativity, making limitation a feature not a bug in an era of infinite digital noise.
Key Art Below made in partnership with La Boca
Created sticker customization kits integrated into packaging that turned standardized product into personal statement—tapping into Gen Z's customization economy and Gen X's DIY ethos, allowing users to curate their camera aesthetic
Sample imagery created for the product launch
Amplified launch reach by partnering with band Jungle to debut their unreleased single 'Keep Moving' as soundtrack, transforming product video into a dual-launch cultural moment that leveraged our visual identity and their fanbase for mutual amplification, generating conversation across music and design communities simultaneously.
Launch OOH featured across key cities: NY, London, Paris, Tokyo, Berlin.
Transformed 'Go Create' from campaign into content ecosystem—partnering cross-disciplinary creators for educational storytelling while activating TikTok talent with process-reveal briefs that embedded PolaroidGo into authentic creative workflows, sustaining brand conversation through utility and aspiration rather than paid media, effectively building a creativity platform that happened to feature our product.
Read the articles on the Polaroid content hub.
The press picked up on some of our Go Create Stories.
