Repositioning Polaroid as a creative collaborator through the launch of a new format, the PolaroidGo. With the product visual identity and the Go Create campaign we evolve the brand's tone and visual language to something more modern and dynamic, designed to speak to a new generation. Full use case coming soon.
After the launch of the Polaroid Go we released our Creativity Never Stops phase. Telling personal and authentic stories about creativity, through unique collaborations with creatives from different fields.
Read the articles on the Polaroid content hub.
The press picked up on some of our Go Create Stories.