The campaign shines a spotlight on the pivotal moment when a buyer transitions from “Can I do this?” to “Hell yeah, I am doing this!” Through a blend of emotional storytelling and confident messaging, the campaign positions NAF as a lender that doesn’t just process paperwork — they’re a trusted, committed, helpful partner every step of the way throughout the homebuying journey and across the life of a loan.
“Buying your first home is a massive milestone financially, emotionally, and culturally,” said Andrew Strickman, chief marketing officer at New American Funding. “This campaign isn’t about rates and approvals. It’s about acknowledging that moment of triumph, when all your research, sacrifice, and hope come together, and NAF is a proud partner in making that moment possible for every homebuyer.”
Social videos and artifacts that expanded the narrative of the brand platform below
