"Dedication doesn't have an off season."
Nike Football Training App Social content.
Fun content miniseries of Cristiano Ronaldo going about and training the last few days for the upcoming big match. For a player like Cristiano Ronaldo training doesn't end when the team stops training. So we decided he would be the best embodiment of "non stop training insanity" and launch training merchandise with him. During the social series we released products to buy online. Involving CR7 friends and family we created a live soap opera for 5 days with our main protagonist Cristiano Ronaldo. Entirely shot in an iphone, we released content life as we capture it building up to the F.C.Barcelona game.