"Dedication doesn't have an off season."
For a player like Cristiano Ronaldo training doesn't end when the team stops training. To launch the new Mercurials we worked with CR7 and friends to create a live training miniseries following Cristiano for the 5 days before the big match against F.C. Barcelona. Entirely shot on an i-phone, we released content in instagram stories and live on social media channels building up to game day.
