"Dedication doesn't have an off season" – CR7 Mercurial launch.
Created a real-time Instagram Stories training documentary following Cristiano Ronaldo in the 5 days leading to the Madrid Vs Barcelona match—capturing his relentless preparation when official training ends. Shot entirely on iPhone and released live across social channels, the series transformed product launch into authentic storytelling about elite-level commitment, building anticipation that culminated on game day.
