There's sports, then there's sports with Google. We helped Google look at sports with a fresh POV that puts them at the center of the way we access the world of sport in and around those subcultures. That's what There's More To The Game aims for, elevating google's role in fans' lives reminding them the tools we all use to follow the teams, the players and the culture we love.  Below one of the stories we identified and the visual language we created.
Below some posters that defined the look and feel of the campaign.