Innovation in the beer category?
When we found about this new technologies, we thought about creating a trappist beer that will be close to 0% but keeping as much flavour of the Belgium Trappist style beers. One hundred zero we called it. In this prototype, the bottle shape is inspired in traditional trappist beers. The minimal visual approach attempts to deliver on the concept of a low graduation beer. But its dark color of the bottle wants to express this liquid doesn't lack of strong flavour.